Throughout the area, we have some of the most fun and festive events for the fall season. Enjoy these activities in the coming weeks, and be on the lookout for our round up for all things spooky in
Dated: September 12 2025
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The information below provides the key metrics and then provides the breakdown of what it means for the market.
Sales Performance:
Sold properties increased 9.1% year-over-year (1,076 to 1,174)
This represents 98 additional successful sales in August 2025
Failed Sales Analysis:
Expired/withdrawn properties jumped 42.6% (289 to 412)
That's 123 more properties that failed to sell compared to last year
Market Efficiency Metrics:
2024 Success Rate: 78.8% of listed properties sold
2025 Success Rate: 74.0% of listed properties sold
The market became 4.8 percentage points less efficient at converting listings to sales
Total Market Activity:
Overall listing activity increased 16.0% (1,365 to 1,586 total properties)
What does this mean for the market?
August 2025 presents a fascinating market paradox that every homeowner should understand. While we celebrated nearly 100 more successful sales than last August—a healthy 9% increase—we're simultaneously seeing a significant rise in properties failing to reach the finish line.
The standout statistic? Our market's 'conversion rate' dropped from 79% to 74%. In practical terms, this means that while buyer demand remains strong enough to drive overall sales growth, sellers are facing a more selective and demanding marketplace.
This shift suggests we've moved from the seller's market extremes of recent years toward a more balanced environment. Properties that are priced right, staged well, and marketed effectively are still selling—and selling successfully. However, the market is becoming less forgiving of overpricing or properties that don't meet today's buyer expectations.
For sellers, this data underscores the importance of strategic pricing and professional guidance. For buyers, while competition remains, you're likely to have more choices and potentially more negotiating power than you've had in years."
The 42% spike in failed listings is particularly noteworthy—it suggests we're in a transitional market phase that requires more sophisticated strategies from both buyers and sellers.
I love the Grand Strand, and have always called this area home. I grew up near Coastal Carolina University and was a member of the first graduating class of Carolina Forest High School. Currently, my ....
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